Paris Time Webinar

Super-efficient Equipment Appliance Deployment Initiative Workshop for Latin America

Webinar recording (English)

Webinar recording in Spanish and Portuguese below.

This virtual workshop will provide policy makers and experts in the field of product efficiency the opportunity to engage in a discussion on the current state of play of product energy efficiency in Latin America and explore potential avenues for increasing the level of commitment to more efficient product use across the region.

Through the SEAD Initiative, the IEA is working closely with the UK Government to encourage a higher level of ambition on product efficiency, from now, through to COP26 and beyond. This collaboration entails:

  • Setting global product policy on a path to double the efficiency of four key products sold globally by 2030 – industrial motors, air conditioners, refrigerators and lighting;
  • Supporting the delivery of crucial national climate change targets;
  • Providing consumers and businesses with more efficient products that are affordable and cost-effective to own and operate;
  • Stimulating innovation and providing businesses with export opportunities;
  • Promoting making products both energy efficient and climate friendly simultaneously by reducing the use of refrigerants in cooling appliances.



Odón de Buen, M.SC., is currently (since 2013) the Director-General of the National Commission for Energy Efficiency (Conuee), which is part of the Ministry of Energy, with regulatory and promotion functions on energy efficiency and sustainable use of energy in all sectors of the economy. Mr. de Buen holds a bachelor´s degree in engineering from Mexico´s National University (UNAM) and a Master of Science degree on Energy and Resources from the University of California at Berkeley. From 1995 to 2003, he was the Director-General of the National Commission for Energy Conservation of México (Conae) where he led the implementation of energy efficiency (EE) policies, particularly EE standards. From 2003 to 2012 he was a consultant for national and international organizations on climate, energy efficiency and renewable energy issues in the Latin American region. He is the author of a large number of articles and reports on energy efficiency.

Carlos Alexandre Principe Pires is the Director of Energy Development for the Ministry of Mines and Energy (MME), in Brazil. Graduated in Civil Engineering in 1995, and MBA in 2001, is Specialist in Public Policies and Government Management. Worked for the Brazilian National Energy Efficiency Program from 1997 to 2002, and works for MME since 2008. As a Director, is the focal point in some of the International Cooperation Agreements related do Energy Efficiency and Renewable Energy for MME.

Francisco Martínez-Conde is the head of the Regulatory Support Unit in the Sustainable Energy Division at the Chilean Ministry of Energy, in charge of the analysis and improvement of the legal and regulatory framework for a proper integration of sustainable solutions, based on renewable resources and energy efficiency. He holds a BS and MSc in Electrical Engineering from the University of Chile. He has also experience as a researcher in topics like renewable energy integration in electric power system, through the development and use of system expansion and operation models.

Shu Kawasaki, Vice President Corporate Affairs & Governance at Daikin Latin America Operations. Shu Kawasaki has 30 years of professional experience in Asia and Latin America regions, likewise in the United States. Since 2010, he has performed managerial roles at Daikin to enter into the Latin American market on a large scale, starting in Brazil, continued to be involved in business development, and currently oversees Latin American and Caribbean operations. Shu and his team have committed to promoting energy-saving and environmentally friendly technologies for air conditioning systems, in collaboration with international institutions, Japanese and local government agencies and academia, through workshops, research projects under public-private partnerships to contribute to the carbon neutrality goal in Latin America region. Besides, as chairman of the Intellectual Property and Standardization Committee of the Japan Chamber of Commerce and Industries in Mexico, he has also been working on improving the business environment for Japanese companies operating in Mexico.

Rodrigo Fumo has over 20 years’ experience in design, technical, managerial and executive roles in technology development for industrial and commercial equipment application for several segments, focusing in energy efficiency, reliability and continuous improvements. Having living and working experiences in Germany, Austria, China (5 years) and Brazil among interactions and business relationships with North America, Europe, Africa and Oceania he developed a capacity of quickly understand the countries business culture and most demanding needs building strategic partnerships with customers, suppliers and similar. Participating in associations and cooperating with institutes and universities he has helped to boost actions and initiatives for technology development, energy savings and people development. Ahead of the worldwide Engineering divisions of WEG Electric Motors and Energy as Global Eng Director, his teams work closely and integrated to bring advanced solutions for a sustainable world.

Paúl Delgado Arce is an Electrical Engineer graduated from the Fidelitas University of Costa Rica. Since June 2013 he has worked at the Ministry of Environment and Energy (MINAE) and since 2019 he has worked for the Ministry of Planning of the Energy Subsector (SEPSE) of MINAE, which is in charge of formulating and promoting comprehensive energy planning through National Energy Policies and to the governing body.