Small Gestures - energy efficiency outreach campaign
The 2017 Campaign, called "Small Gestures" and with a budget of six million euros, had visibility in television, radio, print, exterior and digital media, through three waves that happened during 2017. It also had a wide range of information activities on social networks.
The great protagonists of the 2017 Campaign were several animals that managed to build a link with the spectator by showing the favourable impact, in their natural habitat, that follows from our small energy saving gestures. These gestures are such as regulating, for example, the temperature of the air conditioning or heating, when driving our vehicles efficiently or opting for public transport, or by using moderately hot water, providing simple tips for achieving this end.
Attached is a link where the 2017 Campaign is reviewed.
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