Me and my car. Drive smart and save fuel

The campaign entitled “Me and my car. Drive smart and save fuel"  of the German Energy Agency addresses all car drivers with brochures and similar information material on the subject of fuel-saving, an online portal with interactive tools, appropriate events such as days of action and training courses on fuel-saving driving techniques, and finally by means of public relations. The initiator of the campaign is the German Energy Agency with the support of the BMU and partners from industry. The aim is to make information on energy- and cost-saving products and behaviour available on a nationwide basis in order to make a contribution to increasing energy efficiency and to reducing CO2 emissions. In a corresponding survey the majority of drivers said they had changed their driving and usage behaviour. Demand for energy-saving low-resistance tyres and oils was also stimulated.

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