One Small Step

One Small Step is a public information campaign which asks car drivers in the Greater Dublin Area (GDA) the question, "Did you need your car today?" to encourage them to examine their car usage patterns and to think about using other ways of getting around: walking, cycling or public transport, when they can. The campaign targets car drivers specifically through radio, billboard and bus advertising, media relations, an information website - onesmallstep.ie - and a schools programme. A number of large public and private sector organisations are official partners of the One Small Step Programme. They will be introducing improved mobility management within their organisations, and several are piloting a specially developed online lift sharing system. Partners include Irish Life and Permanent plc, AIB, Vodafone, the Dublin Airport Authority, UCD, RTE, The Department of Transport and the Marine, Department of the Environment and Local Government, the Department of Health and Children. One Small Step is funded by the Department of Transport and Maritime Affairs under the Governments Transport 21 investment programme. This programme will invest Eur34 billion on improvements to Irelands transport system by 2016. The DTO is a statutory body, formed in 1996, which provides transport and land use advice to organisations operating in the Greater Dublin Area.

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